Published November 20, 2023
The housing market and the “Swift effect”
Whether you like it or not, it’s impossible to be a person living in this country currently with out a constant bombardment of Taylor Swift and Travis Kelce content. We get it. They are dating.
It’s not clear whether it’s her remarkable cult following, or our countries thirst for an all American apple pie, purist most earnest beautiful pop star and lovable football stud fairytale story, but our fellow citizens are gripped in the iron grasp of this ridiculously high profile relationship. So freakishly wrapped up in their every move, that there is heavy speculation by those who study cultural trends and phenomenon, that a prospective pregnant Swift would light the fire of a whole real ass baby boom! Where in millions of 25-35 year old women would follow suite and start their own families. Is that a little creepy? Yeah a little bit, but new families and new babies are exciting and an undeniably positive occurrence for people across the country and as we will explore here, the economy…
The all omniscient housing experts have been thinking about this specific possibility, and they are decidedly excited about it.
Their perspective in a nut shell is that the baby boom would spark a big huge wave of home production, because incoming babies causes folks to buy homes, and there is widely not enough available inventory to support this hypothetical nationwide Swiftie herd of new baby makers.
This may strike you as far fetched, but there is real actual research supporting the claim that Taylor Swift herself has an affect on the home prices in cities she tours.
Specifically her Eras tour, had an average increase of 2.1 percent on home prices in towns that were stops on the schedule. When Eras tour went to Atlanta, it bolstered the housing prices 8.8%, that’s legit!
On average her concert goers reported spending around 1000$ to go to the show, there’s a detailed breakdown of travel, tickets and lodging etc. but you get the idea, folks be droppin real dough.
A bunch of cities that hosted the Eras tour had record breaking hotel occupancy, and even residency of those locations got a bump up. For example 45% of concert goers in Houston who were not local reported they were now actively interested in moving to Houston. Her ability to boost our economy by getting and keeping the money moving is pretty cool.
The dating and possible marriage and baby in the future may very well fall flat on it’s face, but it is interesting, if not borderline weird to witness the frenzied excitement lots and lots of lots of people feel. It’s a perfect storm of American ideals and optimism churning in a climate that craves the wholesome goodness of this super Star lady landing her dreamboat dude. I think if he were to do something to mess it up publicly- the Swifties might straight up assassinate that football guy. Even if you don’t buy the hype, it’s possible to appreciate the economic injection her popularity has provided.
She will no doubt continue in the new year to impact numbers in a notable way, and maybe kick the real estate market into high gear.
